Topic: DEVELOPING A WEB-SITE 
& MARKETING APPROACH
Moderators:     Michael Rubinstein, CPA & Gary Sanders, CPA
Speakers: Bob Torella of Accountants World

Marla Seiden of Seiden Communications

Credits: 2 CPE/Advisory Services
Location: On Parade Diner - Woodbury
Time: Registration: 7:30 AM 
Program:      8:00-10:00 AM
Cost: On or before Friday, July 24 - $20.00
After Friday, July 24 - $30.00

To register for any of our meetings,
Please visit: http://www.ns-nccpap.org/index.php/Register-Online.html

Discussion Topic:

How to better integrate the many facets of marketing  to your practice and re-invent your image in a cost efficient manner.

ROUNDTABLE  DISCUSSION OF VARIOUS MARKETING MENTHODS TO BE AN INTEGRAL PART OF THIS MEETING

From Speaker Marla Seiden: MARKETING STRATEGIES IN A CHANGING ECONOMY

While many businesses are slashing their marketing budgets in the new economy out of fear, now is the time to bolster your promotion program, but do it wisely and cost effectively.   Should you advertise or publicize, tweet or network virtually, sponsor a seminar or speak at an organization, email or print a newsletter, create a logo or a brochure and on and on.  Marla Seiden, president of Seiden Communications Inc., will present a host of marketing and public relations strategies so you can move your CPA practice ahead even in tough times.

From Speaker Bob Torella:  "Create a website to harness the power of the Internet and market your practice:  In the presentation we will discuss the primary functions of a website, how to create one quickly, how to manage it effectively and, how to get new clients and grow your practice using it."



Bio

Bob Torella of Accountants World

Bob Torella, MBA CIW Professional (Certified Internet Webmaster)
Senior Manager - Technical Support, AccountantsWorld. Bob has been helping accountants advance their practice through the use of innovative internet technologies for over 10 years. He came to the company with technical experience gained at companies such as: Texas Instruments, AT&T, NCR, and a computer training and consulting firm he owned. Bob has a BS in Education from New York Institute of Technology and he obtained his Masters Degree in Management from Dowling College. He is CompTIA I-net Certified, a Certified Internet Webmaster in Ecommerce Site Design, and a New York State Certified Teacher